Creating content is WORK. A lot more work than most people realize.

One of the biggest keys to social media success is consistency. You have to keep putting content out regularly. That’s probably the most important thing right there.

For me, my team comes in and during about a four-hour filming session, we’ll shoot around 60 videos. Some are reaction videos, some are rebuttals, some are satire, and some are just solid educational content.

But here’s the reality…

Good content alone usually isn’t enough.

To catch people’s attention online, you need hooks. You need edge. You need topics that make people stop scrolling.

Now there are basically two ways to grab attention online.

One is walking around in booty shorts and thongs trying to thirst trap everybody. Fortunately — or unfortunately for all of you — I’m never going to do that. LOL.

So that leaves spicy content.

Now let me be clear — I don’t make things up for clicks. I don’t say things I don’t believe in. But I DO know how to turn the volume up to 11 to get people paying attention.

One example was when I said, “The UFC is not real.”

That exploded online.

Of course the CONTACT is real. Fighters are getting knocked out, injured, and seriously hurt.

But what I was talking about was CONTEXT.

UFC is still a martial sport with rules, safety measures, referees, medical staff, weight classes, and regulations. It’s controlled combat.

That’s different from real-world violence on concrete, asphalt, in bars, parking lots, against armed attackers, or multiple attackers.

Now in a 50-90 second video, you can’t explain every nuance perfectly. People hear one sentence and instantly react. I was never saying fighters can’t fight. I was saying sport and survival are not the same thing.

But controversy gets attention.

And yes… trolls absolutely came flooding in. I’ll talk more about dealing with trolls in the next part of this series.

But understand this:

Spicy content gets eyes on your page.

And attention drives growth.

I went from around 7,200 followers to over 500,000 followers across four platforms in just over two years.

Another important thing…

Keep your content RAW.

People today prefer content that feels real instead of overproduced. Keep most videos under 90 seconds and hit them immediately with a strong hook.

And no, “hook” doesn’t mean lying. It means giving people a reason to stop scrolling and listen.

Now personally, I never use scripts. But that comes from my background in performing arts and decades of teaching seminars around the world. Public speaking, seminars, podcasts, interviews — all of that taught me how to think on my feet and stay natural on camera.

That allows me to stay honest, organic, and real when filming.

Most of the time my team can walk up and say, “Talk about this,” and 30 seconds later we’re filming.

But not everybody works that way, and that’s okay.

My advice is to write your ideas down ahead of time. Film once a week if possible and try knocking out 10-15 videos in one session. Keep the editing simple and start preparing your next batch while the current videos are posting.

As far as equipment goes, the two biggest things are lighting and audio.

I use remote mics and a boom mic setup, but honestly, you don’t need expensive gear anymore. Modern cell phones can do a LOT.

You also need a good team around you.

One thing I strongly recommend is checking your videos before posting them. Don’t overthink everything because people DO like authenticity, but make sure it’s still something you’re proud of.

Out of the 760+ videos I’ve done so far, there are probably 10 or 20 I wish I could redo.

That’s part of the process.

Social media is a marathon, not a sprint.

Experiment. Learn. Adjust. Find your groove and find your lane.

Next topic:
Interacting with your fans… and dealing with the trolls.